To recover the brand’s aspirationality by highlighting their attributes and differential values, without giving up their artistic personality.
After a quantitative and qualitative research, including workshops and interviews, we rediscovered Àrtidi and we defined its new positioning: Home of Retail Inventors. This value proposition allows the brand to communicate its specialization, its pioneer spirit and its atelier soul —artistic and familiar—, all of which make the school a special place.
With this idea in mind, we created the visual identity, based on a framework that represents a space (could be a shop or a showcase, the school’s main activity). This graphic system allows the brand to express all its creativity in a coherent and consistent way.
An iconic identity that brings the brand closer to the artistic world, but with enough robustness and presence to communicate there is no better place to study retail and visual merchandising.