Consumer Insights & innovation
Brand platform & positioning
Brand architecture & portfolio
Voice and tone
Social Media Content
A shared vision of what your brand stands for.
We might bold, but we don’t jump without knowing if there’s water below us. We evaluate your brand’s clarity, commitment, governance, responsiveness, authenticity, relevance, differentiation, consistency, presence and engagement. Then, we take decisions.
If you understand people, you can understand businesses. That’s why understanding what truly moves them is fundamental. We are specialized in a variety of methodologies that we choose depending on the project: design thinking workshops, urban and digital anthropology, ethnography, in-depth interviews and quantitative questionaries – among others. The goal is to find the not-so-obvious-but-yet-known-by-everyone itch your brand will scratch.
People feel anger, love, interest or indifference towards brands, but they rarely know about their platform or positioning. They just perceive it. Strategy is the spinal cord behind these perceptions. We help you capitalize the right meanings through a defined brand personality and a differential and relevant value proposition.
Nowadays, a good product is not enough. Nor is a good service. People expect more from brands. They expect them to take part in solving society problems. We define your brand’s cultural value proposition to turn it into something more than a profitable company. If you’re still skeptic, worry no more. According to Kantar, purpose-driven brands grow twice as fast. It just has to be a real purpose, not a mask you wear.
We sell emotions, not products, because a feeling can’t be copied. But when we speak about brand architecture, we become totally rational. We select the proper architecture model to arrange your brands and portfolio in the most efficient way, creating relationships that increase brand value and help you grow coherently when your company launches new products, enters into a new sector or starts an M&A process.
What makes you unique, expressed in a unique way.
Names are not and will never be perfect. They just get better and better in time, as they fill with meanings. Like Apple. An unusual choice for a tech company. We have strategic, creative and formal filters to give you a solid proposal. We know the rules. But the best thing is that we know how to skip them to create memorable names.
How do you answer your phone? Is it just a good old “hello” greeting or do you go for a more elaborated formula? This is probably the best way to put that brand strategy to good use and create specific messages that only your brand’s voice can express. And the different tones we set will help you adapt to different situations by conveying the exact emotion that is required at the moment.
When we meet with a client for a vision branding project, we always tell them that they will not open their eyes until the fifth phase (when the design is shown). This is because we don’t design just beautifully, but also strategically. Our criteria is not based on getting likes or dislikes. Either it works or it doesn’t. And this is only achieved through business and data-driven design.
Leave a mark. Even if you only have 10 seconds to impact your audience.
A supermarket can have more than 25,000 goods on its shelves. If you want to launch a new yogurt, you may find yourself competing with more than 400 products. In this context, how do we get consumers’ attention? Our packaging design works in two phases: first, the objective is to attract the consumer’s gaze with a proposal that breaks the category codes; second, we convince them with arguments. The idea is simple: to be just another one is to go unnoticed.
Brands must understand that users are not in SM for them. We are social animals and above all we want to connect with other people. Our proposal understands this and tries to humanize your brand. How? Just like a good friend: being close when you need it, asking for forgiveness when we make mistakes, giving good advice or sharing those contents that we know will become viral in a matter of minutes. Then, comes selling.
There are many ways to make your brand more visible, but making it tangible is a whole different business, specially in the digital era. And paper is exactly the answer to that. Because paper roots us to the land, it gives us a personal connection through the sense of touch. And, when it’s properly worked, it also enhances the brand’s perception, be it through a book, a product catalogue or even a magazine.
A brand is a constant work in progress. Make it evolve in the right direction.
Kings always had someone who tried their food first to make sure it wasn’t poisoned. Brand mentoring works in a similar way, as it is a filter of a brand’s do’s and don’ts in its day to day to preserve its coherency and consistency. But we see it in a different, more proactive way. It helps your brand innovate and evolve, which means leaving your brand’s guidelines aside sometimes.
Try to describe your dream job. Now, try to list the 4-5 top companies you would like to work for. Ask yourself why you’d like to work for them and you’ll find yourself describing what employer and talent branding are. Brands must be a place of desire for talented people. They have to nurture them with a strong culture to keep the good reputation. They must be more than companies.
Listen, understand and provide solutions. It’s up to you to decide if you want your company to have a high staff turnover, or rather if you want to retain the best talent once you’ve recruited them. And it’s not only about money. It has more to do with the way you make your employees feel involved with your project, how much their opinions matter in the day to day management or what experience you give them at the office.
We have two plans.
But both are Plan A.
Two methodologies customized for you.
Tell us who you are and we will help you become who you want to be.
No matter if you are a consolidated company, a new born brand or even if you don’t have a name yet. We’ve got you covered.